Coca-Globalization: Following Soft Drinks from New York to New Guinea

Type

Book

Authors

R. Foster

ISBN 10

0230603866

ISBN 13

9780230603868

Tags

Economics, Industries, Consumer Behavior, Beverages & Wine, Geology, Cultural, General, Sociology, Globalization, International Business, Earth Sciences, Political Science, Anthropology

Description

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility. - from Amzon

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