广告创意设计与策划 Creative Design and Planning of Advertisement (Chinese Edition)
By Chen Ying.
Description
Edited by Chen Ying, Creative Design and Planning of Advertisement mainly explains a theoretical system for designing and planning of advertisement, concentrating on introduction of advertising creative methods and the latest trends in advertisement design. It interprets thinking methods, expression approaches, and multiple forms concerning advertisements idea creation. Meanwhile it presents and analyzes a piece of advertisements orientation, preliminary market research, and later period assessment, aiming at opening a window for readers to think. It is hoped that students majoring in adver...
ISBN(s)
7531453835, 9787531453833
